NCR

(National Cash Register) Founded in 1864, NCR is the world’s leading enterprise technology provider of software, hardware, and services for banks, retailers, restaurants, small business, and telecom.

NCR customers rely on their data-driven technology and services to compete in a new digital world. NCR came to us in need of a rebrand ahead of their largest ever planned conference, which was happening in less than 2 months.

With less than 10 days to create full-fledged brand guidelines and less than a month for NCR to implement them across many channels — it was imperative to think through all the possible uses and give prescriptive directions on how to use all the elements together, as there would be many different designers helping roll out the brand. This included providing creative examples for everything from Data Sheets to 6- and 8-Page Brochures.

Creative Director:
Cath Barnes

Art Director & Designer:
Tanya Mangone

NCR is the global leader in omni-channel solutions. The Whole Spectrum brand refresh brought this to the forefront. While the former NCR Living Green remains at the heart of the NCR brand, they now have a spectrum of colors expanding outward from it, illustrating the breadth of NCR’s services. It’s a fresh, exciting, clean design that speaks to the gravitas of NCR’s position in the retail industry, yet retains the warmth and personability they have always possessed.