Create impactful, creative, and award-winning work for US and international clients in the B2B space, including Weight Watchers, UL, Nuix, HSBC, Merck, NCR, MSCI, Zendesk, Veritas, ETS, IQVIA, Covance, Orasure, and many more.
 

• Nuix “New Information Age” campaign far outperformed expectations, with response rates more than 3X higher than benchmarks – leading to over 5,700 MQLs and closing 200 net new logos to achieve revenue growth goals and delivering marketing sourced net new business revenue totaling 10% of overall company revenue​
   

• Merck Bravecto: Expect the Extraordinary campaign resulted in a #1 rank in Europe for cat flea and tick protection, a #3 rank for Bravecto globally in the ectoparasite market, and enabled Bravecto to achieve financial goals 2-3 years ahead of plan. 2016’s Corporate Marketer of the Year by the ANA’s Business Marketing Association.
   

Lead major campaign development with strategic and unique conceptual design, at both brand and tactical levels— individually and in team settings across multiple media; including digital design and content, experiences, video, animation, illustration, print, outdoor (OOH), social, mobile, direct mail and ABM campaigns — through to mechanicals and production.
 

Create and develop brand identities from inception of the brand strategy and idea to completion of brand style guides, creating functional, flexible design standards— systematizing and defining the brand to be simply implemented, embraced and adhered to in all executions.
 

Mentor, manage and supervise junior creatives — helping to advance skills and career paths. Conduct personal development plans, including goal setting and quarterly reviews. Oversee recruitment of new designers and art directors.
 

Strong organization and project management skills—develop timelines,
delegate resources, manage priorities and tight workflows with a 10+ person
team while managing multiple projects and multi-tasking with attention to detail.
 

Work cross-functionally on integrated marketing campaigns and digital
advertising campaigns with developers, engineers and production teams and vendors embracing a collaborative approach.
 

Facilitate cross-discipline brainstorming sessions and discussions to generate fresh and innovative brand and tactical-level engagements in new media for clients based on creative briefs.
 

Lead agency creative communication and presentations with client-side C-suite executive to articulate creative, establish rapport, and prioritize client strategic goals to meet marketing objectives.
 

Collaborate with integrated teams including copy writers, strategists,  client services, account, and project management to create striking, resonant, and strategic advertising based on market research & industry trends.
 

Direct onsite photoshoots and video shoots — from concepting to casting, styling, wardrobe, hair/makeup and scenario brainstorming to retouching and post-production. Developing additional stock photography to support creative strategy.
 

Develop new business presentations and concepts for prospective clients — 85% pitch rate success.