Forj
HR.com needed to reposition, rebrand and relaunch itself for future growth. To support the rebrand, I created a beautifully crafted visual identity based on the idea of diverse communities coming together for the greater good. The new FORJ creative, The “Digital Tapestry” design-system, places distinct patterns and shapes together to form one recognizable and organized narrative—the perfect representation of the
diverse but cohesive brand, the people on its team and the community it supports.
The rebrand had significant business impact:
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17% increase in referrals to the site from social media.
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62% increase in leads from web sources (paid search, organic search, direct traffic).
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Audience size on all social platforms increased by 50%.
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Interactions on all social platforms increased by 82%.
Art Director & Designer:
Tanya Mangone
Creating the Forj Brand
Making Communities Count
The rebrand was based on the brand idea "Making Communities Count." The “Digital Tapestry” design system uses distinct patterns and shapes together to form one recognizable and organized brand – the perfect representation of the diverse but harmonious Forj brand, the people on its team and the community it supports.
Logo
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Look & Feel
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