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Merck Animal Health Bravecto

The 'Expect the Unexpected' campaign was a multi-year global brand campaign launching a flea & tick product from Merck with the first breakthrough in pet medication in decades. 

The initiative was both consumer and vet facing - with digital, video and print advertising adapted for each audience. 

Creative Director:

Cath Barnes


Art Director & Designer:

Tanya Mangone

Going beyond the science
Expect the Extraordinary

The 'Expect the Extraordinary' Campaign for Bravecto was all about showcasing the moments that having flee-protection allows pet-owners and their pets to enjoy. The photography was whimsical and portrayed special 'unexpected' moments - featuring owners as diverse as the dogs and cats they love.

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