top of page
Merck Animal Health Bravecto
The 'Expect the Unexpected' campaign was a multi-year global brand campaign launching a flea & tick product from Merck with the first breakthrough in pet medication in decades.
The initiative was both consumer and vet facing - with digital, video and print advertising adapted for each audience.
Creative Director:
Cath Barnes
Art Director & Designer:
Tanya Mangone
Going beyond the science
Expect the Extraordinary
The 'Expect the Extraordinary' Campaign for Bravecto was all about showcasing the moments that having flee-protection allows pet-owners and their pets to enjoy. The photography was whimsical and portrayed special 'unexpected' moments - featuring owners as diverse as the dogs and cats they love.
bottom of page