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ABB is a technology leader in electrification and automation, enabling a more sustainable and

resource-efficient future.

Building on more than 140 years of excellence, ABB’s 105,000 employees are committed to driving innovations that accelerate industrial transformation.

Humanizing a water meter
A more measured world of Water

ABB needed a lead demand campaign for their flow water meters — but how do you drive demand for a water meter. In the "A more measured world of water" campaign we explored the real world implications of having a reliable and accurate water meter. Ads and content were developed across the entire buyer journey - from hard hitting ads to nitty gritty white papers.

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